December 3, 2004

More Free Advertising about WM Advertisements

WM wants you to know that its prices really are still low:

NEW YORK (Reuters) - Wal-Mart Stores Inc., hurt by sluggish sales over the Thanksgiving holiday weekend, launched Friday a rare advertising blitz focusing on price cuts in newspapers around the United States.

The No. 1 U.S. retailer took out full-page color ads in newspapers in as many as 50 markets to promote its price reductions on products ranging from portable DVD players to stuffed Elmo toys. The ad campaign follows poor November sales reported by the retailer Thursday.

Wal-Mart does not typically advertise in newspapers, preferring to promote its products in its monthly circulars and on some television spots.

Media analysts said the ad campaign could be good news for newspaper publishers, who have struggled with an unsteady advertising market, if it marks the beginning of a longer term strategy by the retail giant to advertise more regularly in print.

Posted by Kevin on December, 3 2004 at 01:32 PM