December 4, 2004

Promoting walmart.com in areas with no WM

I like this promotional strategy:

Wal-Mart mailed fliers in several large markets last week that do not have a Wal-Mart store, including New York, Chicago, Baltimore, San Francisco and Boston. The fliers promoted specials available only online or by calling an 800 number. "Walmart.com" appears prominently on every page of the four-page mailer but nowhere is a Wal-Mart store mentioned.

Since this year was the first time Wal-Mart offered online specials for the Thanksgiving weekend, the fliers' goal was "to inform customers who don't have easy accessibility to a Wal-Mart store that they can easily shop Wal-Mart through Walmart.com," Walmart.com spokeswoman Amy Colella said.

Posted by Kevin on December, 4 2004 at 10:05 AM