Over at T&B, I noted a study by two Yale professors that showed empirically that slotting fees yielded economically efficient results. This was popularized in Progressive Grocer, which then received very negative Wal-Mart related correspondence:
The Yale/Cornell Study could not be farther from reality.Ouch. Take that Fast Company.[T]radition[al] grocery distribution companies such as Winn Dixie, Safeway, Kroger, etc. are losing ground and failing...
-- They have attempted to make money buying goods rather than selling goods...
I think that your organization would be wise to explore these issues with manufacturers that find it much more profitable to do business with Wal-Mart and avoid all of the above, which is putting even more pressure on the traditional grocers.
Posted by Kevin on April, 11 2005 at 10:33 AM
