April 11, 2005

Higher Gas Prices --> More WM Shoppers

At EconTufte, Marie wonders whether the increase in gasoline prices will increase WM prices, and whether this will shift more consumers into shopping around:

[I]f Walmart does have to raise its prices due to these factors, will people be disappointed that Walmart didn't stick with their motto, everyday low prices? I think people will still shop there, because even if they raise their prices they will still be even or lower than competitors... If Walmart was the same as everywhere else would you still drive accross town, or shop around.
Commenters responded that they would probably increase their one-stop shopping at Wal-Mart.


And I'd like to note for Wal-Mart's lawyers that a lot of people think WM's slogan is "Everyday Low Prices" not "Always Low Prices". Don't even think about asserting that your not-yet-registered trademark is "famous"; people don't even remember it!

Posted by Kevin on April, 11 2005 at 10:47 AM