Expect a plethora of articles this week as the company has a meeting with journalists to help boost its image:
As part of a national image-polishing campaign, Wal-Mart Stores Inc. will play host to nearly 100 journalists this week for meetings with top executives and tours of its Bentonville, Ark., home office.The two-day conference is intended to help "set the record straight" on issues such as employee benefits and global factory standards, said Wal-Mart spokesman Gus Whitcomb. After struggling with bad press for several years, the world's largest retailer also hopes to create something less tangible � a bond with reporters.
"We want people to have the opportunity to meet [Chief Executive] Lee Scott, to learn that we're human beings and to see firsthand what is the Wal-Mart story," Whitcomb said. (The Times was invited and is participating.)
Posted by Bob on April, 4 2005 at 05:49 AM
