October 4, 2005

Why Wal-Mart Works

In this post, Jim Gilliam came really, really close to figuring out what's going on:

What do I think Wal-Mart corporate's got cooking? Their own movie, of course!
As far as I know, Wal-Mart won't be making a pro-Wal-Mart movie.

But Ron Galloway is making such a film, entitled Why Wal-Mart Works. He is planning a serious documentary about the economic impact of Wal-Mart -- though from a free-market perspective. Mr. Galloway is an independent filmmaker with a mixed background making TV programs and independent documentaries. What's most important, though, is that he has absolutely no ties to Wal-Mart. (He's financing the film himself).

Why is he making this film? Basically, as he tells it, he spotted a market opportunity.

Mr. Galloway has already begun filming Why Wal-Mart Works. He'll have promotional materials at the Liberty Film Festival, held from October 21st through October 23rd, and he hopes to pick up a distributor -- or at least a whole lot of attention -- there, for a planned November 12 release. (It will be available on Amazon, on 11/12).

On a personal note, Mr. Galloway asked me if I wanted to be interviewed for the film, and I agreed. However, these rules require me to discuss only what I can document in solid research, so outside of bringing up questions I cannot answer, and presenting how the debate is currently framed, I'll probably end up on the cutting-room floor.

Other interviewees are to be announced later.

Note that underground talk about the film has already started booming, and Mr. Galloway's current website has seen a 10-fold increase in hits over the past week, so this is not really news to many of you....

(Please note that eventually, the movie's new website will be the currently vacant whywalmartworks.com).

Posted by Kevin on October, 4 2005 at 04:43 PM