Drudge notes that K-Y body oils sold well at Wal-Mart, and some coastal advertising/media elites are shocked that Middle America doesn't fit their stereotypes:
That sex sells comes as no surprise. That it's now selling quite nicely at Wal-Mart Stores -- the naughty-magazine-yanking retail nanny -- may come as a shock, AD AGE reports.From the full article:
Not that J&J is suggesting anything kinky. K-Y’s growth stems from studying its middle-American consumer base, where it found clinical problem-solution ads weren’t resonating but marketing to “enhance intimacy between committed partners” could, Mr. Peterson said.Mr. Peterson's talk -- "MEANINGFUL CONSUMER INNOVATION" -- was given here, but no details are available.
Posted by Kevin on October, 13 2005 at 04:25 PM
