September 14, 2005

Should WM Encourage Associates to Fight Back?

With the largest private workforce in the US, composed of people who mostly like their jobs and their employer, Wal-Mart could easily have facilitated a national "grass-roots" campaign composed of legions of rank-and-file associates. Yet, outside of engaging customers at a local, store-opening level, it has not mobilized such a force.

What if Wal-Mart encouraged associates to get involved -- by forming local support brigades, engaging others online, writing articles and letters to the editor, setting up counter protests, writing their own blogs on walmartfacts.com?

It might very well overwhelm the opposition in sheer size, though not in inside-the-beltway connections.

Just a few thoughts.

Posted by Kevin on September, 14 2005 at 09:21 AM