August 19, 2005

WM & Target Pushing "Back to College" Chic

Even more evidence that the college dorm decoration craze belies the oft-repeated claim that college is getting too-expensive. Even Wal-Mart is pushing stylish dorm furniture, including a sleek "city-style" IKEA-flavored futon.


Perhaps they are just trying to match Target's offering:


At $150, Wal-Mart's futon is $20 cheaper than Target's.

UPDATE: Well, IKEA has a $160 futon which is, well, different:


I like the way Wal-Mart's futon looks best, but you'd have to try sleeping on it for a complete evaluation, no?

Posted by Kevin on August, 19 2005 at 01:55 PM