August 25, 2005

Wal-Mart for Teachers

WM's new site, Wal-Mart for Teachers, slipped in under my radar.

I think the NEA attempt to have teachers boycott Wal-Mart is a flop and a miserable public relations failure: not because the boycott has failed -- they expected it to fail -- but because a frenzy just never developed.

Failure or not, the call for a boycott was countered by Wal-Mart with a web site that permits teachers to speak for themselves, by providing details about Wal-Mart's philanthropy, and making it easy to send an original letter to the editor of local newspapers.

Nice. (Though telling readers which papers it is submitted to might be helpful).

Posted by Kevin on August, 25 2005 at 08:25 AM