August 2, 2005

John Fernie

John Fernie, Head of School of Management and Languages and Professor of Retail Marketing at Scotland's Heriot-Watt University, has an interesting powerpoint presentation, The Impact of Wal-Mart in European Markets, that draws on personal interviews and survey data from Wal-Mart shoppers in Germany and the UK. The skinny: WM is much better off in the UK than in Germany.

See also his article, Play it Again Sam.

Posted by Kevin on August, 2 2005 at 04:31 PM