Of course this is a press release, but looking behind the hype shows how the sheer breadth of Wal-Mart should make it be able to counter entrenched media distribution networks:
In the spirit of supporting the little guy, Wal-Mart has struck a deal with independent film distributor Excel Entertainment Group on DVD distribution rights for the award-winning film "Saints and Soldiers."There's an alleged "Mormon message" in Saints and Soldiers.In a deal unprecedented in the industry, Wal-Mart gained exclusive big box rights for national distribution which includes key retailing space and heavy in-store advertising. "The partnership we have with Wal-Mart is very, very exciting," says Randy Davis, VP Motion Picture Distribution for Excel Entertainment Group. "With all the risk that independent filmmakers take in producing a movie and taking it to the mainstream, it�s great to see such a retail giant stand behind the little guy."
Posted by Kevin on April, 15 2005 at 03:46 PM
