Nike is going after WM shoppers:
VANCOUVER, Wash. � After long arguing that its brand would be devalued if it sold in discount chains, Nike Inc. has made it to Wal-Mart Stores. But you won't find its trademark swoosh anywhere.Customers at over 400 Wal-Mart stores nationwide can buy a pair of $37.64 Starter sneakers engineered by Nike and introduced last month. The world's largest maker of athletic apparel bought the Starter brand last year with the specific aim of entering the value end of the retail business....
The Nike-engineered Starter sneakers, which sport a sleeker design, sell for nearly $40 � far below the $110 tag for a top-of-the-line Nike shoe. But at nearly twice the cost of the sneakers just down the aisle, the new Starter shoe is scraping the ceiling of what many penny-pinching customers are willing to pay
Posted by Kevin on April, 15 2005 at 11:02 AM
