BIGresearch produces the Small Business Confidence Index for Wal-Mart. They also produced a ccomparison of Wal-Mart shoppers and other store shoppers. They found that WM has quite a bit to gain from nibbling on competitors' markets:
Percent of best customers shared with Wal-MartLook at those last three, and say uh-oh!Shoes: Payless 71%
Electronics: Best Buy 62%
Linens & Bedding: Bed, Bath & Beyond 54%
Home Improvement: Home Depot 64%
Prescriptions: Walgreens 71%
Groceries: Kroger 65%
The full report is $249, so I haven't read it. Keep updated about BIGresearch on their blog.
Posted by Kevin on April, 26 2005 at 03:34 PM
