The Evening Times gives us the skinny on the Asda-Tesco jeans war:
TWO top supermarket chains today slashed the price of jeans to just £3 - the price of a pint of lager and a packet of crisps - in a vicious price war.Asda reduced the price of its jeans which were already selling for £4 by a further £1....
In response, Tesco - which also sold jeans for £4 - announced it would match Asda's price....
Five years ago, Asda's least expensive jeans cost £16. Since then they have gradually slipped lower. Last year they fell from £6 to £5 to £4.
Posted by Kevin on March, 25 2005 at 09:34 AM
