The Evening Times gives us the skinny on the Asda-Tesco jeans war:
TWO top supermarket chains today slashed the price of jeans to just �3 - the price of a pint of lager and a packet of crisps - in a vicious price war.Asda reduced the price of its jeans which were already selling for �4 by a further �1....
In response, Tesco - which also sold jeans for �4 - announced it would match Asda's price....
Five years ago, Asda's least expensive jeans cost �16. Since then they have gradually slipped lower. Last year they fell from �6 to �5 to �4.
Posted by Kevin on March, 25 2005 at 09:34 AM
