As noted earlier Levi Strauss is betting on Wal-Mart. In fact, it will focus more on retailers like WM and less on warehouses:
Levi said it cut back its business with discount warehouse clubs as it sought to place its Levi brand products in retail stores as more premium -- and more profitable -- items.This is part of the company's strategy to close out poor-performing clothing lines and focus on expanding its core Levi products and successful lower-priced Signature brand sold in discounters like Wal-Mart Stores Inc.
Posted by Kevin on February, 17 2005 at 03:01 PM
