January 7, 2005

WM Newspaper Ads Successful

Editor & Publisher gleefully notes that WM's print advertising yielded good results:

Wal-Mart's belated strategy of advertising in newspapers to boost sales appears to have worked.

In rare interviews granted to The New York Times, Wal-Mart executives said they saw immediate results when placing ads in newspapers after a bleak Black Friday.

Posted by Kevin on January, 7 2005 at 02:03 PM