Wal-Mart Discover is apparently just another flavor of the Discover card
Wal-Mart Stores Inc. of Bentonville said Friday it has partnered with GE Consumer Finance and Discover Financial Services to issue a new credit card.It was made possible by a recent lawsuit:The new card, Wal-Mart Discover, is expected to be available to customers by March, according to a Wal-Mart news release.
The card features no annual fee and can be used both inside and outside of Wal-Mart stores. Customers also will be able to receive 1 percent back from GE on all purchases, Wal-Mart said.
It's Discover's first major card deal since October, when the Supreme Court let stand an antitrust ruling that forced Visa and MasterCard to stop preventing member banks from issuing rival cards.Will it come with a smiley face on the front? Isn't that what co-branding is all about?That made it possible for Discover and American Express to seek partners to issue their cards in the United States.
Posted by Kevin on January, 21 2005 at 01:32 PM
