November 15, 2004

WM Refuses to Release "Black Friday" Sales Data

In a move sure to upset somebody, WM will not be releasing sales figures for the day after Thanksgiving:

The day is one of the biggest shopping days of the year and traditionally kicks off the holiday shopping season.

Last year, the company hit a record high of $1.52 billion in sales on Nov. 28, the day after Thanksgiving. In 2002, the company posted $1.43 billion in sales on Black Friday.

Reuters cited a spokeswoman from Wal-Mart who said the industry uses sales from that day to measure what the rest of the holiday selling season will be like, and the company doesn't know that the measure is a fair one because consumers are shopping closer to the holiday.

Some points:

1) All releases of data by every company are a form of advertising
2) Public companies are not forced to release sales data
3) WM doesn't want you to make a decision about the holiday season based on one day...
4) $1.5 billion in a day -- damn!

Posted by Kevin on November, 15 2004 at 02:24 PM