I don't even know how to describe this:
ABC's popular soap [All My Children] and retail behemoth Wal-Mart are turning the fictional Enchantment perfume into a real-life specially formulated stench....Marketing decisions involving how to package, advertise and test the new Wal-Mart perfume will be debated within the series, which is bound to make for subtle cross-marketing.
"We are pleased to offer our customers this exciting new fragrance," says Ronnie Hoyt, Wal-Mart senior vice president and general merchandise manager. "We recognize that many of our customers are 'All My Children' fans and will be excited to see the product integrated into the storyline."
The amber oriental fragrance of Enchantment will be available to consumers in late September.
Posted by Kevin on June, 18 2004 at 04:00 PM
