Geek.com reports results from a survey in this Reuter's aricle comparing prices of new video game console and handheld game titles in different outlets.
For the 30 titles in the survey, which were a mix of older and newer games on console and handheld platforms, Wal-Mart's total price was $1,231.76, nearly 9 percent, or $97.25, more expensive than the overall low-price leader, Amazon.com Inc. (AMZN.O: Quote, Profile, Research)CNN Money reports:"We haven't had ample opportunity to review this survey, however as a company that brought $12 billion in ... savings to our customers last year alone, we find this hard to believe," Wal-Mart spokeswoman Karen Burk said. "But given our pledge to everyday low prices, we'll look into this."
Slashdot has their usual analysis.
More people buy video games at Wal-Mart than any other store in the country, but according to a new Piper Jaffray retail survey, they're paying more than they have to...."Retailers generally do not break minimum advertised price levels in ... video game software," Gikas wrote.
This is the guy who headed the survey.. Note that I have big reservations about the validity of consumer surveys like this. I find it difficult to assess without reading the original study...
Posted by Kevin on May, 8 2004 at 12:26 PM
