May 08, 2004

High Prices for Video Games at WM

Geek.com reports results from a survey in this Reuter's aricle comparing prices of new video game console and handheld game titles in different outlets.

For the 30 titles in the survey, which were a mix of older and newer games on console and handheld platforms, Wal-Mart's total price was $1,231.76, nearly 9 percent, or $97.25, more expensive than the overall low-price leader, Amazon.com Inc. (AMZN.O: Quote, Profile, Research)

"We haven't had ample opportunity to review this survey, however as a company that brought $12 billion in ... savings to our customers last year alone, we find this hard to believe," Wal-Mart spokeswoman Karen Burk said. "But given our pledge to everyday low prices, we'll look into this."

CNN Money reports:

More people buy video games at Wal-Mart than any other store in the country, but according to a new Piper Jaffray retail survey, they're paying more than they have to....

"Retailers generally do not break minimum advertised price levels in ... video game software," Gikas wrote.

Slashdot has their usual analysis.

This is the guy who headed the survey.. Note that I have big reservations about the validity of consumer surveys like this. I find it difficult to assess without reading the original study...

Posted by Kevin on May, 8 2004 at 12:26 PM | TrackBack

Comments & Trackbacks
Kevin Brancato wrote:

One slashdotter thinks the difference is that WM doesn't discount older games as quickly as other companies.

-- May 8, 2004 01:00 PM

cara wrote:

Also see article at http://tompaine.com/feature2.cfm/ID/10226
on low prices and living wages.

-- May 9, 2004 01:43 PM

Alex wrote:

Sorry, still not buying it. As soon as WM is labeled the "Evil Empire," you can immediately tell that the author was strategically searching for weaknesses only. A truly valid argument would deal with facts and avoid labels like this.

-- May 9, 2004 05:11 PM

Bob wrote:

I tried logging into the Piper Jaffray research site to get the original, but it isn't loading the login page, may just be the weekend.

-- May 10, 2004 12:17 AM

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